Discover Where K-pop Icons Shop and Style

K-pop stars are trendsetters, not just in music but also in fashion and beauty. Fans and fashionistas alike are keen to know where these icons shop, get pampered, and draw their style inspirations. Here’s a guide to some of Seoul’s top beauty and fashion spots beloved by K-pop celebrities.

LEESLE Hanbok

LEESLE has revolutionized the traditional Korean hanbok, bringing it onto the global fashion stage with modern interpretations that have caught the eye of celebrities like BTS’s Jimin and SHINee’s Taemin. The brand’s bold reimagining of hanbok, which has graced stages and fashion shoots, is available for purchase at their flagship store in Jeonju and through their online shop.

HAN Collection

HAN Collection is a one-stop shop for fashion-forward pieces from over 250 South Korean designers. Known for its celebrity clientele, this shopping haven offers exclusive designs by labels worn by groups like BTS and Red Velvet. Located conveniently in Seoul, it provides a seamless shopping experience where you can touch, try on, and buy the latest in K-pop fashion.

Beauty Play

Beauty Play is an innovative K-beauty hub where visitors can dive deep into the world of Korean makeup and hair styling. This open-type beauty promotion center offers personal color analysis, makeup and hair styling recommendations, and classes on perfume and cosmetic making. It’s a place to learn beauty tips and tricks used by K-pop stars to maintain their flawless looks.

L CREER

L CREER is a premier beauty consulting service where customers can experience the same high-quality makeup and beauty advice that celebrities like IU receive. From eyebrow shaping to full makeup sessions, the skilled staff at L CREER provides a bespoke beauty experience that caters to each client’s unique features and style preferences.

Shinggomggom

Shinggomggom is a must-visit for nail art enthusiasts. Favored by K-pop idols such as Red Velvet’s Wendy, this salon is known for its creative designs and high-quality service. The salon offers a range of nail art options, including the popular stone character art, in a comfortable and personalized setting.

A BY BOM

A BY BOM is not just a salon but a cultural complex frequented by stars like Chung-ha and MAMAMOO’s Whee In. Located in the upscale Cheongdam-dong, it doubles as a space for exhibitions and events, providing a glamorous setting where fashion and beauty intersect.

10 Corso Como Cheongdam Branch

10 Corso Como is a trendsetter’s paradise, featuring a mix of fashion, art, and culture under one roof. Known for its eclectic decor and an array of products ranging from books to clothes, it’s a favorite among celebrities and fashion enthusiasts alike. The in-house cafe is a popular spot for socializing and enjoying Italian cuisine.

Conclusion

Seoul’s beauty and fashion scene is vibrant and diverse, with something to offer for everyone—from the trendsetting fashionista to the beauty enthusiast looking to emulate their favorite K-pop star. These shops provide not just products but experiences that allow you to immerse yourself in the glamorous world of K-pop culture

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